Bohemian Spring/Summer 2021 Campaign
"Bohemian" spring/summer collection by Angelika Józefczyk is inspired by feminity and travels.
Travels and femininity were the inspirations for the Bohemian S/S 2021 collection. Angelika Józefczyk, designing the individual silhouettes of the collection, created proposals ready to be packed into a suitcase and set off on a journey in any direction of a summer destination.
"A contemporary woman is a traveler in search of inspiration for her life" - Angelika Józefczyk
The collection is mostly in a natural pastel color palette. White corresponds with beige, accessories in the form of wide leather belts with decorative clasps add to the character of the collection. Shades of green are intertwined with shades of dusty pink visible on the typical batik collections, like hand-painted fabrics. Summer versions of suits in colors inspired by nature, such as beige, the color of burnt brick, and ecru, appeared in the form of extended jackets with wide stripes emphasizing the waist combined with shorts. Feminine A-line skirts, midi length with an emphasized waist, wide leather belts with decorative clasps. Comfortable envelope dresses made of smooth satin to the touch viscose fabric from Italy.
A strong accent in the collection are maxi skirts in the color of juicy fuchsia and green in combination with short tied tops and oversized hats.
Models of the image session and the clip promoting the collection of Daria Zhalina and Agnes Temma were embedded in a short story taking place in the impressive botanical garden as a reference to the inspiration from distant journeys to the farthest corners of the world.
Production photography and direction: Aleksander Ikaniewicz,
Renata Bator's make-up and hair.
Video Campaign: https://www.youtube.com/watch?v=2_O8tdsRx0o
Origins of St. Andrew's Day
The holiday's roots are deeply intertwined with the history of St. Andrew, one of Jesus Christ's twelve apostles. Andrew is said to have been crucified on an X-shaped cross on November 30, AD 60, which is now known as St. Andrew's cross or the Saltire and is the national flag of Scotland. Legend has it that some of St. Andrew's relics were brought to Scotland by St. Regulus. The site where he reportedly placed these relics, now known as the town of St. Andrews, became a prominent religious pilgrimage site during the Middle Ages and remains a significant historical location today.
St. Andrew's Day is a public holiday in Scotland but it is also widely celebrated by Scottish communities and organizations worldwide.
In Scotland, the day is marked by traditional activities such as ceilidh dancing, music, poetry reading, and storytelling.
There are also feasts featuring foods like haggis, neeps (turnips), tatties (potatoes) and Scotch whisky. Many cities stage grand parades and iconic landmarks illuminated in the national, blue color.
Around the globe, people of Scottish descent uphold their heritage by organizing St. Andrew's Day gatherings. These events often feature Scottish music, Highland dancing, and traditional Scottish meals. Some have also intertwined local traditions with these celebrations, creating unique interpretations of the holiday.
The day is celebrated uniquely in Poland, known there as "Andrzejki” which falls on the night of November 29. This holiday has a more romantic and mystical tone than the Scottish version. The tradition dates back to the 16th century and is filled with a series of fortune-telling rituals, typically revolving around matters of love and marriage.
One of the most popular traditions is wax divination, where hot wax is poured into cold water through a keyhole. Hardened wax shape or the shadow it throws on the wall is then interpreted to predict future events, often related to marriage and love.
Another popular tradition is the "shoe race," where girls line their shoes from the wall to the door. The owner of the shoe that reaches the door first is purported to be the first to get married.
Piercing a heart shaped card with names on the back is another fortune-telling game. The participants write female and male names on two separate cards and then stick a needle into the paper on the other side. The place with a hole in the card shows the name of the future spouse.
As you prepare for "Andrzejki" consider selecting one of Józefczyk's outfits. Pair it with your favorite accessories and you'll be ready to celebrate the night in style. Not only will you be participating in a cherished cultural tradition, but you'll also be doing so while looking your absolute best.